Zaichkowsky (1985)

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2024-11-18

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Their 20 item scale (1985) taps four facets of involvement: perceived importance, decision risk (...

Zaichkowsky 於1985 以語. 意差異法發展出衡量消費者對產品涉入量表，稱為個人涉入量表(Personal Involvement. Inventory；PII)，包含個人因素,產品...

研究以問卷調查方式進行，利用Zaichkowsky的個人涉入量表（Personal Involvement Inventory, PII）衡量線上競標者的涉入感， ... 連結：; Zaichk...

Judith Lynne Zaichkowsky ... Journal of Consumer Research, Volume 12, Issue 3, December 1985, Pag...

the scale from Zaichkowsky (1985) , which includes 10 seven-point semantic differentials about th...